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Project main overall objective
Project main overall objective
The Project Overall Objective is the modernization of enterprises associated with cultivation, production and promotion of diversified, sustainable, value added herb products and the enhancement of cross-border trade opportunities for local herb enterprises in Black Sea Basin countries participating in HEGO Project (Greece, Moldova, Georgia and Armenia). The long-term impact of the above described Project Overall Objective is the diversification of mainstream agricultural and connected activities, sustainable exploitation of local herbs by local people using ICT, the permanent establishment cross-border networking and trade schemes with thematic focus on herb products and brands, influencing the herb markets in these countries.
Project overall objectives
PSO1: Modernization of herb enterprises
The modernization of herb enterprises will be approached by promoting best practices on collection methods for freely available herb plants, by promoting cultivation-based production model for herb plants, by introducing quality, safety and environmental standards in herb cultivations and by promoting the diversification of mainstream agricultural activity with the introduction of herbs. Impact factor may be farmers’ limited access to funding for putting diversification as direct priority.
PSO2: Networking and establishing trade linkages
The enhancement of cross-border trade opportunities for herb enterprises will be approached by introducing new marketing strategies for herb products, by promoting systematic cross-border networking schemes among different actors in herb sector and by establishing cross-border trade linkages among them, with ICT tools for better access to herb markets in Black Sea Project countries. Impact factor may be language barriers for interested target groups’ members to join these promotion schemes.